By making the most of data-driven metrics and diagnostic tools, companies can create a more efficient and effective sales ...

Too many organizations treat CX as a function, not a culture, leaving growth, loyalty and employee alignment on the table.

The value equation is a binary one. Your customers are either getting value, or they’re not.

Channel player picks up consultancy specialising in artificial intelligence to add more depth to its ability to support customers looking to adopt the technology.

The competitiveness of the business ecosystem is exponentially increasing nowadays. Cutthroat competition is being observed by the business leaders to retain the customers and to optimize the customer ...

Customer loyalty evolution experienced cognitive-affective-conative-action sequence. During the process of cognitive loyalty forming, utilitarian value is the primary factor of customer value, which ...

To build long-term loyalty and relevance, brands must evolve with their customers and stay aligned with their expectations.

AI is changing the rules of customer engagement-see how in IDC's latest spotlight reportCustomer service is shifting from managing interactions to resolving outcomes-proactively, intelligently, and at ...

Make smarter martech choices with a four-point framework that connects marketing needs to business outcomes and technical ...

Publishers and other providers of creative content now have the option to block AI crawlers from accessing and scraping their ...

Procurement Hub, part of Places for People (PfP), is delighted to announce a two-year extension of its Major Projects ...