Customer 'Lifetime Value' Is The Wrong Metric For Success
ARPU offers companies a reliable, month-over-month cash flow metric that aligns with a customer’s very first month.
Voyantis aims to help companies figure out their customers’ worth
Voyantis, a startup that uses AI to help companies predict lifetime customer value, has secured $41 million in new equity ...
Harnessing The Voice Of Your Customers To Transform Retention
Transform insights into action: A VoC program is only as effective as the actions it inspires. Brands must leverage real ...
Tokio Marine: Re-New Initiative Likely To Create Value
Tokio Marine is a strong buy! Emerging market growth, resilient profitability, and the 'Re-New' initiative drive its ...
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Ways to Enhance Your Customer Experience and Retention
The first step in improving customer experience is understanding what your customers truly want. This means going beyond ...
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Employees, Customers, and the Paradox of Value
The external customer may be king most of the time, but it is the internal customer (the employee) that constitutes the kingmaker through continuous, innovative and agile value creation that keeps ...
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McDonald's Will Lean on Value Marketing to Boost Sales As Customers Spend Less
The Golden Arches limited-time $5 value meal McDonald's debuted last June and has now been extended at least through the ...
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Employees, customers, and the paradox of value, By Omoniyi Ibietan
It seems the notion that always holds customers superior to other agencies in the chain of value creation and consumption was based on the reasoning that if there was no effective demand ...