Customer segmentation involves grouping existing and potential customers based on shared characteristics. When you segment customers into different classes, you will better understand their needs ...

Customer segmentation can help you better engage customers and increase sales. In our guide, find out what customer segmentation is and how it works.

Customer segmentation, in simple terms, is dividing your customers into smaller groups based on shared characteristics. Doing so allows you to deliver more personalized messages and offers, identify ...

Customer Segmentation Strategies. Once a business has identified its target market--the people most likely to purchase its goods and services--it may divide the customers further using ...

With factors like trade volatility and crushing cost surges, cost optimization is no longer the end-all, be-all.

The reason customer segmentation is a popular digital marketing strategy is that it works well to help you find the most likely, qualified buyers, whether your product is container gardening or ...

5 Step Guide to Effective Customer Segmentation Conduct customer surveys The initial phase of customer segmentation analysis involves analyzing customer needs and requirements.

Customer segmentation is all about categorising a company’s customer base into distinct groups based on critical parameters. While creating customer segments, a SaaS player may only consider ...

The Wrong Way to Segment Customers. Many segmentation efforts today are an exercise in futility because companies are basing their segments on inappropriate criteria, says Larry Selden, coauthor ...