Customer segmentation, in simple terms, is dividing your customers into smaller groups based on shared characteristics. Doing so allows you to deliver more personalized messages and offers, identify ...

With factors like trade volatility and crushing cost surges, cost optimization is no longer the end-all, be-all.

Marketing is not customer service. While customer service is an important component of customer satisfaction, it does not ...

Delta's revenue from premium seats like business class rose 6% in the first half of the year to $10.6 billion, while main ...

Most organizations don’t need more cybersecurity tools. The reality is that businesses require better boundaries in 2025 to ...

When trying to decide on dividing up your customers there are numerous segmentation methods. Here we look at the Curry's ...

Learn how customer segmentation and targeting can boost your marketing ROI by delivering tailored messages to specific audiences.

Delta Air Lines could be adding a basic version of its higher-end fares, and teased a growing number of premium seats in the ...

Rocket CRM, a SaaS-based CRM technology platform designed for small and mid-sized businesses, has announced the full ...

As the security perimeters of business become more vulnerable to cyberattacks, adopting a zero-trust policy is the best way ...

Redpoint Global named a Leader in the IDC MarketScape 2025 Retail CDP report, recognized for data quality, unification, and ...