The utility shares its blueprint for layering AI onto millions of smart meter data points and how it translated those ...

According to MarketsandMarkets™, the Customer Data Platform Market is projected to grow from USD 9.72 billion in 2025 to USD ...

Most small and medium ecommerce brands already sit on a powerful asset: their own order and customer data. Every time someone ...

PRESSADVANTAGE – Rocket CRM today announced the expansion of its marketing automation capabilities, designed to help organizations simplify customer engagement workflows, coordinate cross-channel ...

KPMG UK has commented on the Financial Conduct Authority's (FCA) final rules on targeted support. They are sharing insights ...

Luxury brands are moving away from segmenting customers by nationality and geography, focusing instead on shared tastes and ...

Serious segmentation is not a mere snapshot of the market. It plots and overlays multiple layers: data on strategic human ...

Operational adaptation takes time, especially for large carriers with established systems, functions, and dependencies ...

Your competitive advantage comes from standing out. By investing in these four marketing trends, you’ll create a presence ...

In today’s privacy-aware world, customers can spot performative compliance a mile away. While some companies view cookie ...

Experian’s Edu Castro and Dacy Yee share how data and technology are reshaping financial services to deliver trust and ...

Ford announced today it has cancelled the all-electric F-150 Lightning in favor of an extended-range EV. This shift, along ...