Customer segmentation, in simple terms, is dividing your customers into smaller groups based on shared characteristics. Doing so allows you to deliver more personalized messages and offers, identify ...

With factors like trade volatility and crushing cost surges, cost optimization is no longer the end-all, be-all.

Disha Patel’s fintech leadership blends market strategy, product innovation, and AI-driven tools for self-employed users.

Delta's revenue from premium seats like business class rose 6% in the first half of the year to $10.6 billion, while main ...

Most organizations don’t need more cybersecurity tools. The reality is that businesses require better boundaries in 2025 to ...

Delta Air Lines could be adding a basic version of its higher-end fares, and teased a growing number of premium seats in the ...

As the security perimeters of business become more vulnerable to cyberattacks, adopting a zero-trust policy is the best way ...

Redpoint Global named a Leader in the IDC MarketScape 2025 Retail CDP report, recognized for data quality, unification, and ...

In today’s fragmented digital landscape, understanding the customer journey is more complex – and more critical — than ever.

Prudential Assurance Company Singapore has appointed Toni Fung, CFA, as its new chief customer and marketing officer.

In global markets, we are seeing niche MVNOs succeed by going deep into customer identity, whether targeting youth, gig ...