Cloud Momentum and AI Strategy Take Center Stage at Pegasystems
We believe Pegasystems is well established in the business process management software niche and further benefits from related customer relationship management applications. We expect the firm to ...
Scaling Companies Are Choosing HubSpot for Product Innovation and Ease of Use
HubSpot faces strong competition from Salesforce, Microsoft, Oracle, SAP, and others both large and small. We believe the legacy providers are most at risk for market share loss, but we also believe ...
fingerlakes18d
Ways to Enhance Your Customer Experience and Retention
The first step in improving customer experience is understanding what your customers truly want. This means going beyond ...
ecommercefastlane15d
10 Retention Marketing Tactics To Keep Customers Coming Back
Attracting a customer is no small feat. You invest time, effort, and resources into earning their trust and making a strong ...
Forbes17d
Product/Market Fit And Go-To-Market: A Team Sport In The Age Of Generative AI
Shared Metrics And KPIs: Both teams need to agree on key performance indicators (KPIs), including product metrics (retention, engagement) and marketing metrics (conversion rates, customer ...
ecommercefastlane23d
Influencer Relationship Marketing & Influencer Marketplace – Why you need to know the difference
Influencer marketing is taking off and for good reason ... Authentic, long-term influencer relationships—termed influencer relationship management (IRM)—is about creating real, genuine connections ...
The Tyee29d
The Pros and Cons of BC’s Rural Health-Care Retention Initiative
Some small rural communities are included in BC’s Provincial Rural Retention Incentive. Others, such as Cranbrook and Kimberley, are not. It’s unclear why. Image via Google Maps. Lisa ...