Cloud Momentum and AI Strategy Take Center Stage at Pegasystems
We believe Pegasystems is well established in the business process management software niche and further benefits from related customer relationship management applications. We expect the firm to ...
Business Matters1d
From Deals to Omnichannel Marketing: Customer Retention Strategies that Actually Work in 2025
From deals and omnichannel marketing to gamification and promotional offers, here are several proven customer retention ...
Google tightens Customer Match data rules in major privacy update
In a significant privacy-focused update, Google announces a new 540-day cap on Customer Match list durations across its advertising platforms, starting April 7 ...
AI and customer experience—how marketers can balance technology with the human touch
While today’s AI is more sophisticated than yesterday’s chatbots, the core customer experience challenge remains the same: ...
gritdaily2d
The One-and-Done Subscriber: Why Forcing Retention Kills Your Brand
One of the biggest myths in subscription commerce is that retention is everything. Brands obsess over locking customers into ...
Scaling Companies Are Choosing HubSpot for Product Innovation and Ease of Use
HubSpot faces strong competition from Salesforce, Microsoft, Oracle, SAP, and others both large and small. We believe the legacy providers are most at risk for market share loss, but we also believe ...