To translate insights into action, brands should establish cross-functional collaboration between data analysts, marketers ...

In the digital economy, personalized insights and engagement are the foundation of customer relationships ... where government regulations and data policies are highly dynamic.

AI is accelerating the evolution of customer relationship management (CRM), with agentic AI, a shift to targeted use cases, and workforce realignments on the horizon. AI has the potential to ...

Here are three fundamental steps you need to take to build long-term relationships with your customers using your mobile app. Step #1: Get to know your customer If you truly want to build a long ...

Once collected, zero-party data can drive more authentic and meaningful customer relationships. Unlike third-party data, which often feels impersonal and invasive, zero-party data reflects the ...