Companies that focus on long-term partnerships instead of one-off transactions are better able to build a scalable revenue ...

AI is accelerating the evolution of customer relationship management (CRM), with agentic AI, a shift to targeted use cases, and workforce realignments on the horizon. AI has the potential to ...

Taking the consumers’ pulse and understanding their behaviors can help your company better achieve your goals.

Learn how Senior Director of Loyalty and CRM Rachel Dorfman and her peers work in tandem to help the company’s customers ...

For retailers looking to boost customer engagement and foster long-term loyalty, managing the Rule of 7 with positionless marketing helps brands execute this strategy efficiently.

In the digital economy, personalized insights and engagement are the foundation of customer relationships ... where government regulations and data policies are highly dynamic.

Here are three fundamental steps you need to take to build long-term relationships with your customers using your mobile app. Step #1: Get to know your customer If you truly want to build a long ...

Customer Relationship Management (CRM) software’s primary goal is to help small businesses foster better relationships with customers. Simple enough. But with so many CRM platforms coming with ...