Additionally, depending on the size of your list and the fields available in your customer relationship management (CRM), you can segment out lists for categories such as high-value customers ...

Customer experience leaders rarely have authority over everything that touches a customer — and that hinders their ability to operate. Editorial Channels Marketing & CX Leadership ...

Setting operational goals fosters alignment, accountability and measurable progress toward business objectives.

Let’s explore each service line and the challenges of integrating their "proven processes" into a unified strategy.

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle.From being used as a mere Rolodex of customer information, they have transformed into ...

PARIS--(BUSINESS WIRE)--Cegedim Relationship Management, the world’s leading provider of Life Sciences-specific customer relationship management (CRM) solutions, today announced that a global ...

Achieving true (a.k.a. strategic) maturity in business relationship management (BRM - versus tactical account management) is the cornerstone strategy in achieving CIOs' current top priority ...

AI is accelerating the evolution of customer relationship management (CRM), with agentic AI, a shift to targeted use cases, and workforce realignments on the horizon.

One negative aspect of the customer relationship with management comes from perceived familiarity. It is in a company's best interest to make sure every customer feels important and special, but ...