Marketing is a grind. But every year, the clock starts over, offering CMOs a chance to look back at what worked, which parts ...

Automation is also a game-changer. Manually chasing every security alert wastes valuable time on tasks you can streamline, ...

In an industry defined by relentless reinvention, Daniela Karnuts took a revolutionary approach to luxury fashion: she slowed it down. When she founded Safiyaa in 2011, the London-based label wasn’t ...

The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics ...

Modern consumers expect personalized experiences, and businesses striving to meet these expectations are turning to ...

Thanks for reading Ottawa Playbook. Let's get into it. → Things get real on the trade war election trail. → A high-level briefing on top-secret things. → A dispatch from Battleground Alberta.

When the Glazer siblings Joel, Avram and Bryan first arrived in London as the new owners of Manchester United, on Monday June ...

Change management efforts fail when leaders fail to get buy-in from employees, customers, or other stakeholders. This ...

Premium members can also access additional perks, such as prioritized customer support and 20% off estate planning with Trust & Will (an online estate planning platform). Those who transfer at ...

When it comes to customer success, AI is no longer an experimental add-on – it’s a revenue-driving necessity ...