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A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

How brands build better relationships and find their niche. Consumers overwhelmingly have positive experiences with loyalty programs. More than half of adults say they participate in them, and 96 ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

Loyalty is a habit. Most repeat behavior comes from habit or convenience, not brand attachment. Programs mask problems. Points-based loyalty programs often cover for weak experiences or lack of ...

In today’s hyper-connected world, your phone’s maps app predicts when it is time to head to "work,” health trackers buzz to remind you to stretch your legs, and voice-activated devices nudge you to ...

Tension: We pride ourselves on rational consumer choices while loyalty programs exploit our psychological aversion to waste.

Two-thirds of retailers offer loyalty programs, according to a Salesforce survey of 8,350 shoppers and 1,700 retail industry decision-makers released last week. Another 29% plan to roll out loyalty ...

Top-ranked U.S. loyalty programs for 2025 stand out for easier redemptions, ample award seats, and practical perks that can ...

DUBLIN--(BUSINESS WIRE)--The "Brazil Loyalty Programs Market Intelligence and Future Growth Dynamics - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics ...