So-called "loyalty tests" have blown up on social media, where people offer to "test" each other's significant others by ...

The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics ...

Across industries, GenAI adoption is no longer optional—it’s a necessity for businesses that want to remain competitive.

A Domino’s customer has hit out at the pizza chain, claiming its loyalty scheme and ordering system excludes those with coeliac disease and ...

"These very small interventions, including allowing people ... a customer personalizing a room or using the hotel's data based on previous preferences was more effective in promoting brand loyalty.

I think the ideal service isn’t all human or all tech—it is a careful balance that keeps efficiency high but prioritizes human connection for moments that matter.

Genuine efforts to give back clearly have a profound influence on how the public perceives a business, particularly among ...

THREE quarters of Brits will swear loyalty to a company – after being given a free gift. A poll of 2,000 adults found 79 per ...

In retail banking, loyalty is often misunderstood. A truly loyal customer is not just someone who has stayed with a bank for a long time — it is someone who actively engages with the bank’s products ...

The primary appeal of a convenience store is the ability for a consumer to multitask while there, Crecca said, adding that 75 ...