So-called "loyalty tests" have blown up on social media, where people offer to "test" each other's significant others by ...

The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics ...

Across industries, GenAI adoption is no longer optional—it’s a necessity for businesses that want to remain competitive.

A Domino’s customer has hit out at the pizza chain, claiming its loyalty scheme and ordering system excludes those with coeliac disease and ...

THREE quarters of Brits will swear loyalty to a company – after being given a free gift. A poll of 2,000 adults found 79 per ...

The primary appeal of a convenience store is the ability for a consumer to multitask while there, Crecca said, adding that 75 ...

In Stories That Stick, Kindra Hall emphasizes the power of storytelling to connect with emotions and reinforce a company’s ...

The T-Mobile Wingstop chicken tenders disaster is a stark reminder that the once beloved rebel, the Un-carrier, is no more.

In a world where consumers are constantly bombarded with advertisements, brands must find innovative ways to capture ...