Maria Bashkevich, head of marketing at Uplatform, said: “We created this guide to make things clear and actionable for operators who want to take their player journey to the next level. A new ...

Microsoft Chief Partner Officer and CVP Nicole Dezen talks company’s 50th anniversary, AI, Copilot, security and more.

Parshv Gala professional uniqueness stems from an MS in Information Technology from the School of Computer Science at ...

An exclusive interview with Pfizer’s Wayne Simmons on reshaping customer experience by listening to those interacting with ...

B2B SaaS growth in 2025 is being driven by a fundamental transformation in how software is bought, sold, and experienced.

As business leaders, we typically focus on products (which are important), but we often forget a crucial part: the customer's ...

Discover how prioritising customer-centricity can transform your business strategy and drive growth. Explore five essential ...

As we begin the new year in 2025, it’s paramount for companies to get an accurate assessment of exactly where they stand with the customer base that patronizes their products and/or service lines.

For the sake of an easy example, let’s say a customer needed ... also referred to as Customer Journey Mapping. These include: • Improving Engagement: A better customer journey will naturally ...