Discover how regional differences, demographics, and content shape audience viewing habits and impact advertising strategies ...

Detailed Demographics are a type of audience targeting that goes one layer deeper. For example, while demographics let you choose parents vs. not parents, detailed demographics let you zoom in on ...

Expanding a customer base is crucial for businesses ... influencers or brands that already have credibility within the new demographic. For example, a luxury car brand might partner with eco ...

One of the most common pitfalls is customer concern over AI and ethical ... engages in certain types of higher-risk processes. For example, in New York City, employers are banned from using ...