While these factors are important, sustained business growth ultimately hinges on customer-centricity - putting your customers at the heart of everything you do. In today’s competitive market ...

To foster a shift to becoming more customer-centric, companies must prioritize a proactive approach, meeting their customers where they are. They must listen, analyze and anticipate customers ...

Explores the current thinking and writing on the subject of customer-centricity, the ethos that places good service and customer-experience at the heart of a brand's strategy. Customer-centric brands ...

Those who are willing to adapt and embrace a value-based approach (VBA) will shift from a product-centric to a customer-centric ... task of selecting a Medicare plan. Instead of simply presenting ...