It’s essential for a business to keep a close eye on changing technologies and user expectations so that its “digital front ...

They prioritise customer-centricity over convenience, localise marketing, and focus on long-term stickiness over short-term gains. There are many reasons why a copy-and-paste strategy simply won’t cut ...

Transforming Sales Through the Power of Perspective In the competitive world of sales, success often hinges on one’s ability ...

Consumers are changing the way they want to buy. And top brands are leaning into those changes to retool and invigorate the ...

This gap underscores the importance of using modern, customer-centric tools to bridge the divide and deliver the experiences customers expect. As a marketing leader, I’m hyper-aware of the importance ...

Typically, the term ‘customer centricity’ means putting the customer at the center of the focus of your business, with an understanding that creating meaningful customer value and really putting ...

Centric is the smartphone brand of Priyanka Communications India Private Limited (PCIPL), which is also known for its Priyanka Telecom distribution brand and FRND feature phone brand. Centric's latest ...

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne ...