Just a week into the new year, Nike is revealing its early plans for the Kobe line in 2025. The Swoosh has confirmed the ...

Frances Tiafoe makes a splash as Lululemon's newest global ambassador, while menswear brand Psycho Bunny just made a major tennis signing.

OU QB Dillon Gabriel is rocking custom, Christian Dior-print Air ... but it is a safe bet to assume he signs a footwear and apparel deal with Nike. Over the years, there has been a direct pipeline ...

Denim collector Brit Eaton sold a pair of jeans purported to be the oldest existing Levi’s, dating to 1873, at his annual ...

PUMA have released their first-ever Portugal kits after starting a new contract with the national team since the beginning of ...

Shop Harper's Bazaar editors' favorite sports bras of the year—padded, zippered, seamless, and underwired– from brands like Nike, Lululemon, Alo Yoga, and more.

The new kits were officially launched at DICK’S House of Sport in Boston on January 7, 2025, and feature varied designs for ...

Because around the same time, the spring 2025 fashion season was underway, and it was like you couldn’t throw a stone without ...

The ultimate all-sport companion, Lululemon’s Energy Longline Bra strikes the perfect balance between support and breathability. Crafted to move with you through every workout—from the serenity of ...

When Frances Tiafoe steps onto the Australian Open court for his first match of the 2025 tournament, there will be no ...

Washington Commanders quarterback Jayden Daniels wore custom Travis Scott x Air Jordan cleats against the Atlanta Falcons.