Of the plethora of exhibitors at Cosmoprof Worldwide Bologna 2025, many fell into several distinct trends. Early-stage brands ...

In keeping with tradition from the past few years, Amazon is running a Big Spring Sale, making it the perfect time to stock ...

In honor of Women’s History Month, here, you’ll find a a list of small, Black-owned beauty brands to know and support.

Infused with peptides, niacinamide, along with La Prairie’s exclusive Cellular Complex and Lumidose, the new and improved ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Always striving for the latest in cutting-edge skincare, Chanel delivers faithfully with its new Sublimage Le Sérum. With a ...

Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft ...

We tested makeup products from Serena Williams’ cruelty-free beauty brand, Wyn Beauty, including its bestsellers.

A Wisconsin woman has created a makeup brand known around the world. LunatiCK Cosmetic Labs specializes in ghoulish glam and ...