As e-commerce shifts to social commerce, marketers need new strategies. Influencers now drive discovery and conversions ...

Simply announcing a great product or service isn’t enough. Without a compelling narrative, even the best pitch can fall flat, ...

Every organization that has installed a marketing mix modeling solution today wants to be more data-driven. Modern CMOs, ...

Profits: While the bottom line is everything, it’s about a lot more than cutting costs. Profitability is the end result of ...

One of the most difficult transitions for established product brands is breaking dependency on third-party marketplaces.