Micro conversions can be a useful metric if implemented the right way. Here’s how to use them strategically without inflating ...

If you’re still chasing a flat 10% conversion rate across all campaigns, it’s time for a reset. According to Unbounce’s ...

The median conversion rate for business website landing pages across industries is just over 3%, according to recent research from Unbounce. The report was based on an analysis of more than 186 ...

Although PayPal has been heralded as an easy-to-use payment service with a high adoption rate among merchants and consumers alike, the platform’s users have a 14 percent lower conversion rate on ...