From funnel performance to promotion effectiveness, from checkout completion rates to loyalty engagement, merchants can track ...

An analysis of more than 13 billion rich-media impressions served in 2009 found that increasing Dwell from 5% to 15% increases conversion rates 45% on average, from 0.4% to 0.6%. Below, findings from ...

The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a Nielsen competitor ...

Search Engine Land » PPC » Maximize Conversion Value: Google Ads bidding explained Chat with SearchBot Please note that your conversations will be recorded. Are all Google Ads conversions ...

With Google's automated PPC settings being optimized for its own performance metrics, advertisers must manage their bids, ...

Google has released version 19.1 of the API, v19.1 added 11 new features, removed 0 features and changed 23 different ...