Studies show that consumers are 48% more likely to engage with a mobile ad after seeing the same campaign in the real world ...

I will explore for you the impact of AI across key industries – highlighting real-world case studies, strategic opportunities ...

Viant is undervalued with growing FCF and CTV tailwinds, yet faces pressure if rivals adjust pricing in a shifting ad ...

In the world of digital marketing, understanding how customers make their way through your sales funnel is crucial for improving your conversion rates and driving business growth. One of the most ...

'He has $15,000 in investments and $5,500 per month in disability income' ...

Oddity delivers standout growth and efficiency via AI, customer data, and direct sales, even with early-stage biotech risk.

From funnel performance to promotion effectiveness, from checkout completion rates to loyalty engagement, merchants can track ...

ROAS doesn’t equal profit. Learn the metrics that actually tell you if your ads are working – and how to implement them in your strategy.

On Thursday, Longhorns kicker Bert Auburn announced that he would enter the NCAA transfer portal and play college football ...

On today’s pod we discuss Google‘s legal setback, a weaker forecast for travel brands, and the outlook for business travel.

The developments are occurring against a backdrop of wider turmoil in the economy and financial markets, brought on by ...