Micro conversions can be a useful metric if implemented the right way. Here’s how to use them strategically without inflating ...

An analysis of more than 13 billion rich-media impressions served in 2009 found that increasing Dwell from 5% to 15% increases conversion rates 45% on average, from 0.4% to 0.6%. Below, findings from ...

The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a Nielsen competitor ...

Search Engine Land » PPC » Maximize Conversion Value: Google Ads bidding explained Chat with SearchBot Please note that your conversations will be recorded. Are all Google Ads conversions ...

Learn how to install the Google tag for conversion tracking using this step-by-step guide to test and verify your setup.

After six months of pilot testing with The Trade Desk, Spotify launched its ad exchange and added new supply and demand partners to the mix.