Ataccama, the data trust company, today announced the appointments of Scott Lewis as Chief Customer Officer (CCO) and Matthew Lane as Chief Revenue Officer (CRO). The leadership team expansion ...

Changes require businesses to promptly review and update their marketing practices to ensure compliance and maintain consumer ...

In the ever-evolving digital marketplace, placing customers at the heart of your business strategy isn’t just a trend—it’s a ...

Abstract: Human-Centric Sensing (HCS) systems rely heavily on the participation of individuals using their mobile devices to gather data. Ensuring the quality of the data collected in such systems is ...

To further tailor the experience, KRBL segmented India Gate’s portfolio based on consumer mindsets—'The Perfectionist’, ‘The Quality-Seeker’, ‘The Taste Champion’, and ‘The Smart Shopper’. This ...

(RTTNews) - Revised data released by the University of Michigan on Friday showed consumer sentiment in the U.S. unexpectedly deteriorated by more than previously estimated in the month of January.

The research has profound implications for the marketing industry, signaling a shift towards more data-driven and consumer-centric approaches. The rise of AI tools challenges brands to rethink their ...

So how do you pivot from being product-focused to customer-centric? It starts with a mindset shift ... A sense of urgency and a focus on quality. Viewing you as a trusted advisor for guidance ...