Research suggests ratings have become as crucial to purchasing decisions as factors like price, brand reputation or ...

Americans are showing resilience as they prepare for tariff-induced price increases. To build trust, brands must be ...

American Express is the 4th largest card network in the world and has also been increasing market share in the lending ...

Yotpo’s research initiative analyzed 51 million product reviews across 20,000 stores to reveal what matters most to shoppers in the outdoor category.

Consumers are driving change, whether through social media, activism, or by voting with their wallets. They shape trends in ...

Carrie Tharp, VP of Retail and Consumer at Google Cloud, on how the retail landscape has changed since last year's conference ...

As businesses strive to navigate consumer, regulatory and technology complexities, the right data strategy can mean the ...

Inflated ratings might drive short-term sales, but they risk damaging consumer trust over time. Take, for example ... and when reality falls short, customer disappointment can lead to critical ...

Authentic advocacy is everything, and generating it starts with internal operations and authentic brand building.

In today's polarized landscape, companies face complex decisions when it comes to taking a stance on social values.