Research suggests ratings have become as crucial to purchasing decisions as factors like price, brand reputation or ...

American Express is the 4th largest card network in the world and has also been increasing market share in the lending ...

Consumers are driving change, whether through social media, activism, or by voting with their wallets. They shape trends in ...

Inflated ratings might drive short-term sales, but they risk damaging consumer trust over time. Take, for example ... and when reality falls short, customer disappointment can lead to critical ...

In fact, the best-performing commercial health plans have seen their overall member satisfaction scores rise considerably in ...

Authentic advocacy is everything, and generating it starts with internal operations and authentic brand building.

Since the introduction of the Consumer Duty ... The FCA saw examples of positive practice where some firms had built in ...

AI is redefining consumer applications from development efficiency to user experience to go-to-market strategies.

Founders who can articulate their audience’s behaviors and motivations have a powerful edge. This detailed insight informs ...