Generative AI’s capabilities have even extended further, allowing for customization of some product designs and virtual ...

Learn how Senior Director of Loyalty and CRM Rachel Dorfman and her peers work in tandem to help the company’s customers ...

Reaching a customer segment that wouldn’t typically seek your services requires careful positioning and outreach.

Organisations that seize the opportunity to innovate will not only stay ahead of the curve but will also set new benchmarks ...

The CRM market is growing rapidly, driven by cloud adoption, personalization, and AI technologies, with strong demand across various sectors.Pune, March 19, 2025 (GLOBE NEWSWIRE) -- Customer ...

Pegasystems Inc. (NASDAQ: PEGA), The Enterprise Transformation CompanyTM, today announced Forrester Research has named Pega a Leader in The Forrester WaveTM: Customer Relationship Management (CRM ...

Understanding your ideal customers requires continuous research, segmentation, behavior analysis, and relationship-building.

In this regard, Adobe is following the lead of Salesforce, which dominates the customer relationship management software ...

BusinessNext, an India-based deep-tech platform, leads in financial services with AI-powered solutions and high user adoption ...

We'll share real-world examples and success stories from diverse technologies to highlight the impact of optimized campaign management.