Concept testing in marketing is the investigation of potential consumers' reactions to a proposed product or service before introducing the product or service to market. As businesses and ...

Although marketing research is a new trend in book publishing, compared to other marketing and servicing companies, the best publishing companies today are all marketing-driven (Baverstock 2008). For ...

A British startup called Pulsar Fusion has come up with a wild new concept for a nuclear fusion-powered space rocket.

We have constructed large-scale test stations of the main station level in Tokyo, Osaka, Nagoya, and Fukuoka, and are demonstrating transmission methods in the field. We are conducting technical ...

The goals of these tests are to calibrate predictions with measured strain data and learn how to test novel aircraft structures such as the TTBW concept. NASA's Advanced Air Transport Technology ...