Among the obsolete assumptions about the funnel are the following: Engagement is a linear process with a distinct beginning and end. Communications are initiated and controlled by the brand. The only ...

Consumers are changing the way they want to buy. And top brands are leaning into those changes to retool and invigorate the ...

Before Sen. Jason Ellsworth quietly tried shepherding a $170,000 state-funded contract for his longtime business associate, ...

Snappy Kraken, the martech innovator powering simpler, smarter advisor marketing, today announced two platform enhancements designed to deliver AI-driven campaign automation and insights, streamline ...

Is engagement the equivalent of a “digital smile” in pharma marketing, or have we been measuring communications efficacy ... feed the sales funnel. About the author Amanda Barrell is a ...

This new approach blends the visibility of high-quality media impact with the vibrancy and variability of smaller, deeper ...

Automation is redefining lead generation. The shift from manual to intelligent, data-driven systems provides a pathway to ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

Promises to deliver brand differentiation for clients as AI and algorithms tend to make brand messaging identical and bland.

Discover how WhatsApp automation tools enhance B2B communication by enabling real-time responses, personalized engagement, automated marketing flows, and efficient client support.