Among the obsolete assumptions about the funnel are the following: Engagement is a linear process with a distinct beginning and end. Communications are initiated and controlled by the brand. The only ...

By mastering the newest strategies in ABM, marketing leaders can redefine how they connect with their most valuable clients.

It's true that what used to be a linear path from attracting leads and converting them into customers is now a multi-faceted process than can start and stop in various parts of the funnel. With so ...