While flexibility is important, many brands plan coffee LTOs more than a year in advance, meaning next year’s holiday drinks ...

It has been nearly three years — and four CEOs — since the union labor movement rocked the business and a Starbucks in ...

Starbucks (SBUX) is trying to brew up a new chapter with its baristas as the coffee giant attempts a wider turnaround in its ...

Starbucks (SBUX) is embarking on a bold turnaround plan under new CEO Brian Niccol. The coffee giant hopes to reclaim its ...

Starbucks is celebrating the merriest time of year at coffee shops nationwide with new holiday drinks and the return of red cup day on Thursday to help spread the seasonal cheer. On Thursday Nov. 14 ...

Starbucks is celebrating the merriest time of year at coffee shops nationwide with new holiday drinks and the return of red cup day on Thursday to help spread the seasonal cheer. On Thursday Nov ...

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The holidays are approaching, and so is the launch of the Starbucks holiday menu and Red Cup Day. Here's when you can order that fancy drink. When does the Starbucks holiday menu 2024 start?

At the same time, Starbucks also needs to consider customers who want to linger, as it is "increasingly competing with independent coffee shops which often have a great vibe," Saunders said.

Many of the changes are meant to help Starbucks cut service times down to under four minutes. To finance the turnaround, the coffee chain is planning to open fewer locations over the next fiscal year.