The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...

In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will ...

For the first time in over a decade, Coca-Cola is reviving its iconic “Share a Coke” campaign in a bid to target younger ...

Additionally, Coke is hitting the road on the new Share a Coke Personalization Experience Tour, which brings the Share a Coke ...

With a media budget of around Rs 850 crore, Dabur would be looking to benefit from the rub-off effect by promoting its ...

COCA-COLA is set to bring back its “legendary” bottles 12 years after they were discontinued. The iconic bottles came out in ...

Coca-Cola might be the most recognizable brand in the world, but its history is even more fascinating. The World Of Coca-Cola ...

Three recalls dominated the news this week, affecting products from two iconic brands. Here's what you need to look for in ...

The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...

This time, the battleground has expanded beyond the traditional cola giants, incorporating dairy and juice brands, each delivering unique messages to consumers ...