The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...

In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will ...

Obviously, from the '80s Super Bowl commercial with the Pittsburgh Steelers legend, we should have known that Coca-Cola could pull off a memorable campaign. But, it was truly proven in the 2010s with ...

The effort includes a QR code-powered digital hub and a digital experience that can help consumers create and share videos.

With a media budget of around Rs 850 crore, Dabur would be looking to benefit from the rub-off effect by promoting its ...

Three recalls dominated the news this week, affecting products from two iconic brands. Here's what you need to look for in ...

Coca-Cola Europacific Aboitiz Philippines (CCEAP) renewed its partnership with Popeyes Philippines (PLK Philippines, Inc.).

The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...

India's beverage market is seeing a health-driven shift. Consumers are demanding low-sugar and natural drinks, boosting ...

A season-long strategy around NIL ath­letes drove measurable results, increased brand visibility and strengthened com­munity ...