Coca-Cola constantly churns out great financial results, but there’s no secret to its success other than consistent marketing ...

Sen is a Consumer-Packaged Goods industry veteran with extensive experience in building brands to drive long-term brand ...

For the first time in over a decade, Coca-Cola is reviving its iconic “Share a Coke” campaign in a bid to target younger ...

When the going gets tough, the tough go advertising … that’s the thought that occurred to me this week as I looked at how ...

First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will ...

The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...

COCA-COLA is set to bring back its “legendary” bottles 12 years after they were discontinued. The iconic bottles came out in ...

Coca-Cola has relaunched its iconic “Share a Coke ... The company is seeing “tangible results” from its marketing transformation, with the trademark brand’s retail sales increasing approximately $40 ...

The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...

Coca-Cola might be the most recognizable brand in the world, but its history is even more fascinating. The World Of Coca-Cola ...

In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...