NewJeans also shared behind-the-scenes collage videos filmed with disposable cameras and camcorders, capturing candid and intimate moments. These extra elements added emotional depth to the ad and ...
Martech: AI and automation are revolutionizing marketing, projected to reach $107.5 billion by 2028. While enhancing ...
Last week, when Pepsi took a swipe at Coca-Cola’s half-time campaign with a cheeky frontpage ad while also bringing ... own a unique emotional space, and stay consistent. Additionally, Iyer ...
The effort includes a QR code-powered digital hub and a digital experience that can help consumers create and share videos.
a programme designed to positively impact the mental and emotional well-being of young people at a critical time in their lives. Through the Coca-Cola Thank You Fund, Monkstown Boxing Club has ...
In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...
PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...
Artificial intelligence is rapidly transforming creative industries, redefining the processes of ideation and execution. Few companies embody this Artificial intelligence is rapidly transforming ...
When times are tight, it's tempting to see marketing as a 'nice to have'. But brands in the know have been investing - and ...
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