Siddharth Kumar Tewary, Founder of Swastik Stories, says building a multi-format IP universe ensures stories resonate across ...

The report reveals advertisers plan to boost CTV investments by 55%, with shoppable ads and retail data shaping the future of ...

The Consumer Electronics Show (CES) is more than a tech spectacle — it’s where media, advertising, entertainment, creators, ...

PINS is buying tvScientific to bring its ad business to connected TV, letting advertisers measure TV ad impact and reach ...

On Thursday, Pinterest announced plans to acquire tvScientific, a CTV advertising platform performance marketers.

JamLoop, a CTV-first technology platform bringing performance advertising to streaming TV, announced today that veteran marketing leader Jeff Fagel has joined the company as Chief Marketing Officer.

Experts warn India’s fast-growing CTV market lacks unified measurement and device-level transparency, risking unsustainable ...

The updates aim to provide publishers, buyers, and platforms with a common language and more efficient ways to transact ...

Through Index Marketplaces, marketers can now access scene-level contextual data powered by Anoki's ContextIQ platform for streaming TV. This gives buyers deeper insights into scene-level ...

Integral Ad Science (IAS), a media measurement and optimisation platform has unveiled its Australia Industry Pulse Report ...

RunnTV will leverage Magnite’s SpringServe technology to enhance monetisation across its CTV and FAST offerings and tap into ...

JioHotstar is investing INR 4,000 crore over five years to boost the South Indian creative economy. This massive commitment ...