MMS’s Jad Saab explains how CTV is restoring shared viewing in MENA and offering brands more opportunities to be part of it.

New year, new scorch marks. The country’s boldest comedians swing hard and spare no one in Season 5 of ROAST BATTLE CANADA, ...

Whether it's traditional machine learning (ML) or its trendier generative cousin, artificial intelligence (AI) is appearing in a range of streaming ad tech use cases for increasing under-the-hood ...

As CTV matures, with heavier scrutiny on frequency, attribution, and audience quality, the trust gap between platforms and local advertisers is only widening. Advertisers don't just want better ...

PINS is buying tvScientific to bring its ad business to connected TV, letting advertisers measure TV ad impact and reach ...

Xumo, a streaming platform joint venture between Comcast and Charter Communications, has released a report that highlights ...

Roku ( ROKU) and Outfront Media ( OUT) are up on Tuesday after the companies snagged an "overweight" rating from Morgan ...

Deep engagement, franchise loyalty and connected TV adoption are turning the South into OTT’s growth anchor, say industry ...

Experts highlight a real gap between platform-reported performance and what marketers see on the ground, making it hard to ...

Integrated marketing services provider introduces parent- and kid-friendly ad platform, powered by BrightStream and Wild Sky ...

NBCU Local’s Multiplatform Podcast Series Returns Jan. 15 to Showcase Team USA’s Most Inspiring Milan Cortina Olympic ...

Keek Social Inc. (TSXV: KEEK) ("Keek" or the "Company"), a Toronto-based social network focused on next-generation video monetization, today announced the development of its patent-pending AI ad ...