Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to ...

This article explores the historical evolution, strategic benefits, and future trends of CRM systems, emphasizing their critical role in modern business strategy. With advancements in artificial ...

As our digital focus month begins, Ash Rishi shares his belief that CRM is not a solution, but in fact a strategy in pharma marketing. He also shares his top five reasons as to why a dedicated CRM ...

Strength: Customers view Salesforce not just as a CRM software provider, but as a strategic advisor that ... The company has created an application framework that enables organizations to design ...

Level2 and Broctagon Partner to Bring No-Code Automated Trading to Brokers Using AXIS CRM This innovative collaboration aims ...

SugarCRM's new CEO David Roberts on why he joined the company as CEO, why he describes himself as a mechanical strategist, and how the company will help their customers benefit the most from AI ...

Kellogg Co. is bolstering its mobile strategy with a new CRM initiative that will enable the company to analyze customer behavior, execute personalized mobile campaigns and drive consumer engagement.