SugarCRM's new CEO David Roberts on why he joined the company as CEO, why he describes himself as a mechanical strategist, and how the company will help their customers benefit the most from AI ...

This article explores the historical evolution, strategic benefits, and future trends of CRM systems, emphasizing their critical role in modern business strategy. With advancements in artificial ...

As our digital focus month begins, Ash Rishi shares his belief that CRM is not a solution, but in fact a strategy in pharma marketing. He also shares his top five reasons as to why a dedicated CRM ...

Others will opt for a more measured strategy where they selectively automate specific tasks to complement rather than replace human interaction,” he told CRM Buyer. Cloud-based CX data firm InMoment ...

Salesforce is expected to roll out the full version of its largely anticipated Agentforce 2.0 offering. Read why I remain ...

Great customer experiences start with human connection, and technology should enhance, not replace these interactions.

For businesses looking to dominate in a competitive market and amplify their lead-generation efforts, now is the time to act.

Shifting from solely physical stores to an omnichannel approach means moving away from a channel-centric strategy and instead ...

ServiceNow CMO Colin Fleming shares why the company is rebranding themselves as a CRM company in the midst of the rapid and significant impact agentic AI is having on the industry. And also shares a ...

Rita’s Italian Ice & Frozen Custard is strengthening its leadership team with the addition of two seasoned industry veterans, reinforcing the brand’s focus on growth and innovation. Lawrence Brown ...

I had the chance to talk to Dan Roche, CMO at Workbooks, about how AI is currently being applied to CRM and which business challenges it may help solve in the future.