DV Authentic Attention for Social helps advertisers measure the impact of their ads on social platforms, starting with Snap.

W ith a relatively small but highly engaged media market, Finland’s Sanoma operates in a self-contained digital ecosystem.

Real estate marketing has evolved from merely announcing availability to crafting aspirations. Hero Realty’s CMO, Karan Kumar ...

From immersive home screen takeovers to interactive formats, Roku’s connected TV is opening new ways to reach and engage ...

Today’s buyers expect the same experiences they get as consumers: emotionally resonant, exciting and digitally savvy.

Meta is gradually transforming WhatsApp with AI and payment features, aiming to create a super app, though user trust and ...

If you’re in real estate, you’re well aware that today’s buyer is online first and in-person second. From a Pune apartment to ...

These quiet consumers are known as shadow buyers, specifically because they lurk in the shadows as they seek to learn about the products and services available to meet their needs. They’re researching ...

Can marketers ever be truly satisfied with effectiveness metrics, or is too much data, an obsession with accuracy and ...

Because millions of Americans log into their social media accounts daily — particularly younger generations like millennials and Gen Zers — a social media presence is crucial for brands. Platforms ...

Marketers, and B2B marketers in particular, often face criticism for focusing on vanity metrics. Vanity metrics are numbers that are easily measurable and look good on paper but don’t directly ...