Call 2011 and 2012 the first wave of social CRM, when companies like Salesforce.com and Oracle snapped up social media analytics and marketing companies. Little more than one year later, all signs ...

Is there seriously any more connection between them apart from the fact that both help businesses create more effective communication with the customers? Yes there is, and both if utilised effectively ...

Picture this: A regional quick-service restaurant franchisor has reached an inflection point. They have a proven concept and territories ready for expansion. But their growth has stalled. Trade shows ...

Bosch Power Tools is the European market leader in the professional power tools trade, supplying various professional users including the building, electrical and wood working industries. Market ...

Ad-free subscriptions are coming to social media. Snapchat was actually one of the first social platforms to offer a monthly subscription, starting in 2022. Its $3.99 Snapchat+ plan provides ...

More than three-quarters of media experts cited declining consumer trust as their top concern for social media advertising, according to Integral Ad Science’s Industry Pulse Report. Despite those ...