Rocket CRM has introduced a new series of platform enhancements focused on strengthening customer relationship management while integrating social media marketing automation into its core framework.

According to contact center software firm Playvox, to provide a true omnichannel experience, brands today recognize the need to assist customers in the platforms where they feel most comfortable. This ...

Call 2011 and 2012 the first wave of social CRM, when companies like Salesforce.com and Oracle snapped up social media analytics and marketing companies. Little more than one year later, all signs ...

Is there seriously any more connection between them apart from the fact that both help businesses create more effective communication with the customers? Yes there is, and both if utilised effectively ...

Picture this: A regional quick-service restaurant franchisor has reached an inflection point. They have a proven concept and territories ready for expansion. But their growth has stalled. Trade shows ...

Bosch Power Tools is the European market leader in the professional power tools trade, supplying various professional users including the building, electrical and wood working industries. Market ...

Marketing your small business is a necessary part of entrepreneurship. However, it’s an aspect that bemuses many business owners. Knowing how, where and how long to allocate your advertising dollars ...