Social Customer Relationship Management – or Social CRM – has been increasingly on the minds of many marketers, their agents and ad tech companies as the use of social media proliferates and ...

Optimizing social media advertising is a complex endeavor that requires a deep understanding of metrics, industry benchmarks and your specific funnel. ... CRM Tracking And Attribution.

Salesforce.com is expanding its social ad offerings today with a new product called Salesforce Social.com. Thanks to its acquisition last year of Buddy Media, Salesforce already runs social ad ...

Social media can serve as an embellishment approach for brands that want to prime their advertising efforts. “Offering support via social media is simply smart business [to] being available to ...

Integrating your CRM and help desk platforms with each other and your social media marketing efforts is both difficult and time-consuming. Doing it right means a lengthy tracking and analysis process.

Many marketers have strong CRM databases and robust Facebook or Twitter followings. But few marketers have figured out how to marry the two.

Michael ScissonsMany marketers now have more fans and followers across social media than they do e-mail or direct subscribers. Brands are forced to adopt new customer relationship management (CRM ...

Salesforce.com introduced today a new addition to its Marketing Cloud – Social.com, which allows marketers to apply their CRM and social listening data to their social ad campaigns. Creating targeted ...

Do you want to know more about your customers and prospects so you can serve them better? Are you wondering what social CRM is and how your business can benefit from it? To learn how social CRM can ...

The increase in adoption of social media across media, high-tech, consumer goods, and retail sectors has been prolific during the past few years, and is set to expand into other industries during the ...

In the dynamic realm of digital advertising, the efficacy of social media ads, exemplified by platforms such as Meta and TikTok, isn't always optimized for low-funnel events.