Call 2011 and 2012 the first wave of social CRM, when companies like Salesforce.com and Oracle snapped up social media analytics and marketing companies. Little more than one year later, all signs ...

Rocket CRM has introduced a new series of platform enhancements focused on strengthening customer relationship management while integrating social media marketing automation into its core framework.

Picture this: A regional quick-service restaurant franchisor has reached an inflection point. They have a proven concept and territories ready for expansion. But their growth has stalled. Trade shows ...