Investment banks have long struggled with CRM systems. Many firms turned to Salesforce and similar platforms, expecting to streamline dealmaking, improve data capture, and build institutional memory.

AI only becomes truly powerful when it can merge lots of high-quality data with the specific context it is being used for. A ...

AI-driven analytics is transforming customer experience (CX) from a cost center into a strategic investment. While consumers ...

Veeva Systems shines with 14% revenue growth, CRM adoption momentum, and Data Cloud innovations. Read why VEEV stock is a ...

The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics ...

Yamini Bhat, Co-founder & CEO of Vymo, shares how the company has grown from a sales productivity tool into an AI-driven ...

Qualtrics' President of AI, Gurdeep Pall, believes the company's repository of human sentiment data could position it to move ...

In today’s fast-changing world, data has become the heartbeat of modern marketing. Marketers now rely on numbers, charts, and ...

Expanding ecosystem partnerships with Acxiom, Amazon Web Services, Genesys, IBM, Microsoft, RainFocus, SAP, ServiceNow, and Workday, enabling AI agents to work together. Additionally, expanded agency ...

Remember those days of juggling spreadsheets, phone calls, and sticky notes while planning events? Most organizers still wake up in cold sweats thinking about missed registrations or double-booked ...