Restaurant websites are no longer just marketing touchpoints—they’re storefronts, customer service desks, and loyalty hubs, ...

The Forbes India D2C LevelUp Conclave reinforced that the future of D2C commerce lies in strategic partnerships, intelligent ...

Traditional tactics like price cuts and discounts are losing their charm. Businesses have realized that long-term success ...

In a world where consumers are constantly bombarded with advertisements, brands must find innovative ways to capture ...

The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics ...

Embedded lending’s alignment with modern SMB demands allows it to create a robust loyalty loop – from acquisition by promising a value-added, point-of-need service that puts them first to retention by ...

BigCity simplifies customer loyalty, helping brands stay ahead with dynamic solutions and reward programs that drive real business impact.

Despite consumers' feelings on the state of the economy, convenience retailers have the opportunity to capture loyal shoppers ...

Are we solving problems fast and treating customers with respect? Technology: Are systems and automation delivering fair ...

Buy now’ ads drive instant sales but may negatively impact long-term brand value. Brands must balance quick conversions and ...

Digital Silk, a leading digital agency, shares expert branding insights to help California businesses stay competitive in an ...

In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...