While digital marketing continues to dominate, traditional branding techniques remain indispensable for marketers in the Lion ...

Kraft Heinz benefited from consumers’ penchant for eating at home during the pandemic, with 85% of its sales resulting from traditional retail channels (brick-and-mortar and online). And while Kraft ...

The company underwent a comprehensive modernization process with the brand and design agency Peter Schmidt Group, as part of its evolution as a purpose-driven company. "Refreshing our brand identity ...

Each pillow gets a score based on the shipping process, packaging and ease of setting it up ready for sleep. The first step ...

This process will develop and create several key "brand positioning platforms" to showcase how far your brand can move to retain customers and acquire new ones. Accordingly, you will answer "Who do we ...

"Beyond reflecting our new brand positioning, To Finding More embodies the joy of travel as a tribute to our guests, whose curiosity leads them to the farthest corners of the Earth," said Bert ...

At Digital Silk, we help brands create strategic, high-impact digital identities that position them as industry leaders." - says Stephanie Sharlow - VP, Client Partner Digital Silk Key Branding ...

Journalist Anna Foster has confirmed she has left her position as the anchor of BBC News At One for an even bigger job with the Beeb. Her role on the lunchtime news show came after stints hosting ...

Clorox today (March 11) launched a new brand platform, “Clean Feels Good,” per details shared with Marketing Dive. The effort is rooted in a tie-up with Emotiv for a neuroscience study testing how ...

Strategic collaborations with notable retail partners and influencers are expected to enhance product offerings and brand engagement, positioning Lulus for continued growth and reinforcing its ...