The company, which attributes less than a quarter of its revenue to direct to consumers, hopes AI will help it build better, ...

In the last few months, I've taken my white sneakers to England, Scotland, San Francisco and beyond, and while my shoes got ...

The brand leverages Imagen 2 on Vertex AI to create personalised product imagery that improves click-through rates.

In addition to the previous colorway reported, the A$AP Rocky x Puma Inhale sneaker has just been confirmed with two more ...

Puma Investments has opened a new £50 million fundraise for Puma VCT 13. Following a strong year of deployment, the VCT ...

Global expansion is the new arena where brands are battling to beat the competition and stay relevant. So, how can your brand ...

Ahead of the opening of Frasers Group's largest-to-date combined Sports Direct and Frasers store in Sheffield's Meadowhall ...

Global sports brand Puma has partnered with Web3 mobile game UNKJD Soccer to bring its licensed content into the blockchain ...

Brooks is a leader in developing new technologies for running shoes and apparel. Brooks has maintained the largest market ...

Puma, the global sports brand giant, continues its journey into ... CEO of UNKJD. The new partnership could highlight the potential of Web3 and pave the war for public adoption, Friedman told ...

The partnership with PUMA follows Payrail’s successful collaborations with other leading enterprises such as Careem, Just Eat ...

The retailer remains committed to being the "Heart of Sneakers" and is focused on future growth through innovation and ...