to the customer experience by measuring a brand’s combined unified power, market actions and purpose in place of traditional marketing funnel metrics. “There will always be people who are ahead of the ...

As e-commerce shifts to social commerce, marketers need new strategies. Influencers now drive discovery and conversions ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...

The brand doesn't push, force ... updated sales funnel models out there that squeeze in a "retention" stage at the very end of the funnel. However, the model is still off, because it doesn't ...

From mobile devices to chatbots and other intelligent agents, new digital experiences continue to disrupt customer journeys. Leading brands are not just enduring the changes but embracing the ...

In response, brands are resorting to a familiar survival instinct—cutting costs, doubling down on performance marketing, and chasing immediate ROI. With every rupee under scrutiny, boardroom ...