The Vampire Diaries' star also explained how fans of The CW show helped catapult the whiskey brand to success and his desire ...

Baker’s is a Jim Beam brand that deserves its flowers, and while the core seven-year-old version is a dependable bourbon, ...

Your old fashioned doesn't have to live up to its name. Make the cocktail taste new to you with the help of bitters. This may ...

Eastern Light Distilling talks about its debut at Bourbon & Beyond as well as its big Kentucky distillery project. Also, see ...

In bourbon's more than 240-year history in Kentucky, formal programs and universities that teach distilling and the specific business around it are a relatively new concept. While the tried-and-true ...

Michter's is having a moment. This whiskey brand with roots dating back to 1753 has experienced its share of ups and downs ...

Music fans turned out in droves Saturday for day three of Bourbon & Beyond, the world's largest bourbon and music festival. Here's what you missed.

This article examines Johnnie Walker's marketing foundations including the distinctive bottle shape and label colors. Read ...

Montreux (Switzerland): India's rising affluent class is fuelling a surge in high-end spirits sales, with Scotch whisky and ...

India's rising affluent class is fuelling a surge in high-end spirits sales, with Scotch whisky and fine wines registering ...

Tying the knot in India - one of the FTSE 100 drinks giant's fastest-growing markets - is often a huge affair.

I hate the word “best”. It always feels so… tacky and insincere, ruined by SEO agencies and influencers alike with an ...