The Celtics can win a championship without Kristaps Porzingis, but having him makes the prospect of a repeat seem a lot more feasible.

After the Oklahoma City Thunder 's 118-112 win over the Boston Celtics, Shai Gilgeous-Alexander left his annual trip to TD ...

Converse projects the Thunder's SGA logo over the city of Boston after their win against the Celtics, which clinches a playoff berth.

Private equity mogul William Chisholm has agreed to buy the Boston Celtics in a deal that values the NBA’s reigning champions ...

Shai Gilgeous-Alexander scored 34 points and then took over the city of Boston with the help of his sneaker sponsor. After the game, Converse projected Gilgeous-Alexander's signat ...

Boston-based sneaker sponsor Converse projected the guard's signature Converse logo onto buildings across Bean Town like the bat signal—including the TD Garden, home of the Celtics.

The Grousbeck family stunned the basketball world on Thursday when it was officially announced that they had has sold their ...

Even missing their second-best player, the Thunder swarmed Boston behind another MVP-level performance from Shai Gilgeous-Alexander.

To spice things up a bit for a late season contest, we decided to shake up our format with a live recap, so check back often ...

Converse's headquarters are in Boston, which makes this the perfect marketing strategy. In fact, one of the logo projections was placed upon the building in which that HQ exists. It's been a brilliant ...

Alexander’s sneaker sponsor Converse sent up a “Bat signal” of his personal logo on multiple buildings across the city — including TD Garden.